You have just been hired by a small, family-owned company in St. Louis, Missouri. In this, your first day, you are sitting at your desk getting your things in order, when you are given some income figures for the company.
Domestic Revenues = $1, 650,000 International Revenues = $300,000
Domestic Expenses = $ 890,000 International Expenses = $ 100,000
1) In reviewing the above, you determine that, although the company is making more dollars in profit domestically, they are making more profit per sale internationally. Considering the difference, what marketing direction would you recommend for the company and why?