You assignment is to measure how well a nationally branded product is doing with regard to consumer recall, you will complete a study of your choice.
Select a Branded product (target product) that is not geared toward a specific gender market.
State the Product & Brand
Create a 3-question survey that includes:
A gender question
A recall question
A Likert Scale Question on Recall
Survey 5 Males & 5 Females
Enter the results of your survey into SPSS file.
If you are engaging in research, be sure to cite the source(s) in APA format.