Elevator Pitch
You are standing at an elevator, waiting. The person you want to pitch your short-term financing proposal to walks up and stands beside you. You introduce yourself and say that you are getting ready to pitch them. They give you the Oh-and-why-should-I-pay-attention-to-you? Look.
The elevator doors open and you both enter. You have about 45 seconds to capture their attention and give them a set of reasons to pay attention.
This is called an elevator pitch and you must, at all times, be ready to give it. The EP must, in as few words as possible:
Summarize what you are doing
Cover key financial figures
Cover your experience/capabilities
Detail key risks
Detail risk management strategies
Include “The Ask”
For your individual presentation, you will do an EP in front of the class.
Tips:
Pick a Canadian-based company on which you can get the information required for the EP
Pick a transaction that the company has done before
Rules:
The company must be involved in international trade or investment
The opportunity must relate to international trade and investment
The transaction must be short-term not medium or long-term.