You are charged with leading a new product development team


Performance management plays a major role in any company, small or large, as it is continuous process that takes place between management and staff all year. select a global company whose strategy applies to the scenario below.

Scenario

You are charged with leading a new product development team in a company that will draw from a diverse workforce. Your team members will be culturally diverse as well as from different departments in the company (e.g. marketing, R&D, quality control, purchasing, marketing research, finance). Your team is charged with developing a new product or service (make up a specific example - for example, a vitamin cookie) for introduction in the next 12 months. You, as the team leader, are responsible for managing the performance of the team.

Select and describe a company and a new product or service that your team will be working on. Describe your team members and their functional areas (example: Research & Development), varying their race, sex, age, religion, and cultural heritage. You will be describing/telling a story so work in a potential conflict stemming from the members' diverse points-of-view. Describe how you will resolve conflict and manage the team to success. In effect, you are writing your own case study about performance management as it applies to a team.

This discussion will help you with your critical thinking as you begin working on your portfolio project.  There are no "right" or "wrong" answers to these items; they are solely designed to get you to start thinking about this project and its relevance towards your future career.  Respond to the following:

  1. What type of ethical issues can arise in a workplace?
  2. Why should employers consider having a diverse workplace?

Once you have answered these essential questions, identify at least two additional questions that you feel would help you with the development of your project.

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Business Management: You are charged with leading a new product development team
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