Resource: Entrepreneurship: Starting & Operating a Small Business, Ch. 4 and Ch. 5.
Select a business in the hospitality industry.
Write a 700- to 1,050-word paper that discusses the target market for the business. Include the following:
- The type of hospitality organization you selected and the key product or service.
- The target market for the product or service including how this was determined (e.g. support your ideas with research).
- Suggestions for either expanding market share or developing and expanding the product or service to reach a wider target.
Format your paper consistent with APA guidelines.