Question: Part 1: Go to the following website: Strategic Business Insights (Links to an external site.)Links to an external site. and take the VALs survey.
Write a one page summary which includes your results (if you agree or disagree) and describing your buying behavior as a consumer.
Using this information, how might a marketer effectively target you as a consumer? If you are an international student you will see that the survey indicates that it might not be completely accurate for you. In the past, my international students have said it is about 80% correct.
Part 2: Determine if any of the five categories reflects you/household. Access: Claritas MyBestSegments (Links to an external site.)Links to an external site. (zipcode link is second tab on the top of this page).
Write up which category fits you best and why.Use the zipcode you live in or the Temple zipcode if in a dorm (19122) and look at the people that live in your neighborhood. Do the results reflect your neighbors?