What are the main ways mercedes-benz segments its customers


1. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.

2. What are the main ways Mercedes-Benz segments its customers? Are there any other methods in this chapter that it might use?

3. Name a time when you had to identified Industry trends? In retail.

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