Write responsibilities as a marketing manager

Question: As part of her responsibilities as a marketing manager, Deetya has completed a review of data her department has gathered through telephone interviews, mail surveys, and focus groups. Deetya is disappointed because the research results strongly suggest that a product idea she helped develop is unlikely to be popular with potential customers. What should Deetya do? Multiple Choice Proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research. Accept the research results and reevaluate the proposed product. Continue developing the product, but try to find ways to reduce production costs. Promote the product to a different group of people than those involved in the research results.


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Marketing Management: Write responsibilities as a marketing manager
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