Brand-loyal customers and brand-preference customers


What is the difference between brand-loyal customers and brand-preference customers? Brand-loyal customers will substitute if the price is right, while brand-preference customers are likely to purchase any products that are on-deal. Brand-loyal customers focus on price, while brand-preference customers are open to brands not in the preferred set. Brand-loyal customers focus on quality, while brand-preference customers only focus on price. Brand-loyal consumers purchase only one particular brand and do not substitute, while brand-preference consumers consider a small set of brands for which they have a strong attachment.


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Marketing Management: Brand-loyal customers and brand-preference customers
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