Assignment
Write and support a positioning statement for Cloudwyze. Be sure to explain your choices of frame of reference, target market, owned benefit (value proposition) and reason to believe.
What is Cloudwyze's business model? How does Cloudwyze determine the price they charge for their services?
What approach to segmentation would best capture the Cloudwyze customer? Identify some of the primary needs that motivate companies to seek an IT partner like Cloudwyze.
With the coming up next week, I've begun to get some questions about the format and what you can do to prepare.
Case Study: The involves performing the same types of analysis you are doing on your environmental analysis, but on another company. The company that you will be analyzing is Cloudwyze, a Wilmington based business operating in the digital services space. You should be able to learn most of the relevant information about them by watching a video interview I did with their CEO Shaun Olsen. The company is a B2B company rather than B2C like many of you have been focused on with your projects, but the principles and tools of the class are the same.
Resources / Videos: To view the interview, you can go to the Modules link on the left navigation list. If you scroll down below Module 7, you will now see a Module called "Resources". Click on that, and you will get to a page to watch the videos.
Format: There will be three "essay" style questions. Topics that make good questions include:
Factors that you might include on a Feature/Strategy matrix
Competitive Advantage
Customer Segmentation
Customer Analysis - Needs, Benefits Sought
Variables for a positioning map
Value Proposition
Positioning Statement
Branding
Business Model
Pricing tactics
Place tactics
Open Notes / Open Book: This is the real world, you have access to notes and resources. The key will be how well you apply the concepts and that requires you to actually know the concepts.
Time Allowed: You have two hours to complete the. I will actually set the setting to 2.5 hours. However, this is just so if something happens and you are a little late, you will still be able to submit the. You will receive a late penalty fors submitted after the two hour time limit allotted.
Taking the: When you click on the link to actually take the you will be presented with the three essay questions to answer. Thes should be written on your own computer using Microsoft word or another text editor and then uploaded as an attachment to Canvas when you are done. If you use a text editor other than Word, please convert the document to a PDF. Alls must be submitted in Microsoft word or PDF format.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.