Assignment task: Choose a product or service.
Write an advertising plan/pitch that includes the following:
- Product or service to be sold
- Target audience and market
- Product attributes and benefits
- Message strategy --
- Include your primary message.
- Discuss the steps you took in managing your creative process
- Proposed media for campaign -
- Include why you selected these media, and the pros and cons of using the selected media.
- Discuss the media not selected and why, including the pros and cons of those media.
10- slide Microsoft® PowerPoint® presentation as if you were pitching your advertising plan. Submit your Microsoft® P