Individually - Write a paper on a company of your choice (this can be the one your team has selected for the course project, but this is not done as a team).
Write about the market segmentation within that industry, along with defining and characterizing the target market for the company and the selection process for that target market.
As with all academic and professional papers, do not use first or second person in your writing. These are evidence-based objective documents, not personal perspective.