Assignment
Topic: New Belgium Brewing: Developing a Brand Personality
Length: 10 pages.
Written Case Content: Each written case should be a minimum of 10 pages double spaced and include in-depth analysis and research. All cases MUST include the following four sections:
1. Identification of the strategic issues and problems. This section contains a focused paragraph defining the problem. A problem well-defined is half solved therefore your analysis must contain a clear statement as to the underlying problem facing the organization. Specify the constraints and options available to the organization.
2. Analysis and evaluation. This section contains thoughtful and succinct assessment of industry, market, buyer behavior and organization. Be careful not to restate case information, rather focus on assessment and interpretation of the facts, qualitative and quantitative data and management views. SWOT analysis framework is one of the useful tools to use in case analysis.
This section should also present three alternative courses of actions with pros and cons analysis for each alternative.
3. Recommendations. This section presents set of recommendations chosen from the alternatives discussed in the previous section. Make sure those recommendations are coming out of your assessment of the situation. Recommendations should be operational and realistic in the given case situation.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.