• Write a research analys of 3-5 Pages (750 - 1000 words with short marketing plan example) on a specific target market, such as college students, Moms with small kids, recently retired, etc.
• Include the following details on your audience: size of audience (ie, how many college students in the US, etc), interests, buying power. Use at least three sources on your audience.
o Census should be one of your stops. The US Census has rich basic data on demographics, business info.
• Select a product or service that you would like to introduce to the marketplace. Service= Transportation ( Lyft, Uber)
• For information on market research and analysis, use these resources:
• Format your response consistent with MLA guidelines. Anything that is not common knowledge needs to be cited. Also use