Assignment
Thread: respond to the following in 300-350 words (fr)
Describe what types of marketing and promotion a franchiser may provide, and describe how the franchisee may market at the local level. Describe at least two examples, as a consumer, of marketing and/or promotion driven by the franchiser or the franchisee
•Identify and describe three of the more common legal problems that occur between franchiser and franchisee. How are these problems avoided? What remedy is available to both parties where disputes occur?
•Define and describe the four phases of the franchiser-franchisee life cycle. How is the relationship between both parties optimized and maintained?
Thread: respond to the following in 300-350 words.
Drawing on material in the chapter and your own research, prepare a write-up describing your views on the major social and legal issues facing online retailers.
Thread: respond to the following in 300-350 words.
Visit 1 for-profit and 1 non-profit sponsored social network. Describe and demonstrate the offering at each site. What organizational objectives is each pursuing? How is the for-profit company using community building technologies as a customer relations management tool?