Discussion
Browse through marketing news and research to identify an article to share with the class. You'll be required to write a summary of the article (at least one full paragraph), and provide a link to the article as an APA-formatted reference.
The article should come from academic or trade journals, or respected business publications. Important press announcements could also be considered but please take into consideration the quality of the source.
Requirements
1. Find a relevant marketing article
2. Write a review summary of the article on this discussion board
3. Include an APA-formatted reference (with hyperlink) for the article
Articles Source Suggestions
• Journal of Marketing
• Journal of the Academy of Marketing Science
• Wall Street Journal / Business Week / Forbes
• AdWeek / AdAge
• Another respectable publication of your choice
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.