Assignment
For this unit's second discussion question, you are being asked to engage in a reflective exercise. Below are the course learning outcomes, which can be physically located under the course overview module. Now that you are nearing the conclusion of the course, I would like for you to discuss just how prepared you feel you are in terms of addressing each outcome. If you believe there are certain outcomes which you're still not as comfortable with, what specific steps (or actions) will you take outside of this course to strengthen these areas?
You ARE NOT expected to provide peer responses for this discussion question, but you are welcome to share insights with your peers should you choose to do so.
1. Evaluate marketing strategies by taking into consideration factors such as consumerism, market research, data analytics, and its overall effectiveness in maintaining the firm's competitive advantage in existing and future markets. (Leadership)
2. Assess the impact of shifting perspectives on globalization, ethics, sustainability, corporate social responsibility, and technology on strategic marketing decisions. (Knowledge of the Business Environment).
3. Formulate a strategy to positively position a firm's brand within and across sectors so as to ensure the creation, capture, and delivery of value. (Leadership) and (Business Knowledge and Skill).
4. Synthesize relevant internal and external data, and then leverage this information to enhance the value proposition of a firm through innovation, market penetration, and product and service development and diversification. (Business Knowledge and Skills)
5. Judge the effectiveness of strategic marketing decisions in the context of the intended goals and objectives of the firm. (Business Knowledge and Skills)In addition to your perceived comfort with the learning outcomes, I would like to know which learning approaches you found most helpful and why? Finally, do you believe that this course strengthened your critical thinking skills?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.