- Select an organization of interest to you facing an energy-related marketing challenge or opportunity.
- Write a paper of no more than 700 words explaining how some of the marketing concepts found in this week's readings may be related to your chosen organization, specifically:
- What areas of the external environment, e.g. within the cultural, demographic, economic, natural, political and technological environments, your chosen organization must evaluate closely and why
- Market research topics of particular interest to your chosen organization and how your organization must consider conducting this research
- What components of the marketing plan are particularly relevant to your chosen organization?