Case study discussion case pink sliming the processed beef


Case study: Discussion Case: "Pink Sliming" the Processed Beef Industry.

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Marketing Management: Case study discussion case pink sliming the processed beef
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The present solution is based on "processed beef" that is managed with chemical to remove the fat assocaited with it. The use of this meat as such is not scientifically evidenced to harm people after consumption. On the other hand, the concern of FDA and promoting the news of harmful meat by media is discussed in this report. The report thus discuss how the marketing strategy and the social corporate responsibility.

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