Write a mini report in which you "Critically Describe, Aanlyse and Reflect on the Brand Image Extension.
This task must include evidence of collection primary data on the same topic (should design a questionnaire form 30-40 samples with at least 10 questions and you should attach sample of 1 blank and 3 filled questionnaires). Your task is to produce an academic report of 2,300 words (excluding references and appendices). You should analyse, criticize, and reflect on the topic.
In the report, student should discuss and explore the topic that the article addresses. In-depth investigation and analysis are required.
Emphasis should be given to the following issues:
- Ability to identify a diverse and high quality sources of information (a minimum of 50 references are required from different sources). These should include: academic journals/ books/ trade publications, government and industry data, websites, professional newspapers etc.
- Demonstrate clear understanding and synthesise the available information in order to gain an in-depth knowledge and understanding of the industry.
- Ability to discuss complex information clearly and concisely, and to construct coherent and logical arguments.
- Ability to present your findings in a professional and well structured report format, including effective use of figures, tables, appendices and referencing (Harvard Style is required).
The student is expected to include definitions, major research questions that challenge the researched field and identify possible gaps that need to be addressed in the future.
Mini report:
The student required to write an academic report based on primary research data that you have collected and analysed on the topic the article addresses (i.e. the topic you are investigating).
The student should use the following structure:
- Title page
- Table of contents
- Executive summary
- Introduction
- Literature review
- Methodology
- Findings/ results, which should include, critique of the industry (e.g. knowledge, technology, and service) and business applications
- Conclusions, which should include limitations and recommendations
- References
- Appendices (if appropriate)