Problem: You have been hired to manage the e-business division of a wholesale distribution company. The e-business division sells the company's merchandise at outlet store prices. At the last administrative meeting, someone suggested the e-business division could improve its bottom line by selling the names and e-mail addresses of its customers to other e-businesses. Discuss the following questions:
Would it be ethical to sell customer information? Why or why not?
Should the e-business division post a disclosure to let its customers know it will be selling information? How might this affect the credibility of the company? How might this affect the profitability of the e-business or other divisions in the company?