Problem:
List five types of data that might be collected and used by a B2C retailer. Answer the following for each of the types of data.
Briefly define the category. Avoid using specific attributes; rather use broad categories. For example, instead of saying customer's address or phone number, you would say "demographics" which includes a wide range of customer specific attributes.
Provide an example of the data.
Provide an example of how an e-commerce company might use the data.
Describe challenges to collecting and legitimately using the data.
List three business functions that rely on collecting a range of customer, inventory, market, and technological data. For each, briefly describe a financial benefit of applying this data.
How does e-commerce (vs. brick and mortar) facilitate the collection and use of relevant data?
Visit four e-commerce sites you are familiar with and read the privacy policy on each. What sort of verbiage is common among them? Do they tend to be clear and concise? Do they address common privacy fears? What role does the privacy policy play in collecting and using data?