Problem:
Select one of the following categories: computers (Dell and Gateway), mobile phones (such as Cingular and Verizon), restaurant franchises (such as Subway and Quizno's), and insurance (such as Allstate and State Farm). Research and discuss the choice of advertising media used by the two organizations in your assigned category. Compare and contrast the advertising plans - both online and offline - and discuss why they are successful/or not. What ideas can you borrow for WF?
Feel free to review printed materials as well as the World Wide Web to review promotions currently being used by both organizations.
Only use Gateway and Dell.