1.Words alone are often more than adequate for describing services such as financial portfolio management.
A. TRUE
B. FALSE
2.When a day care center added an after-school program for first through third graders, it was an example of a service line extension.
A. TRUE
B. FALSE
3.When a hospital with formerly monochromatic walls added murals honoring fire fighters and police officers, it would be an example of a service improvement.
A. TRUE
B. FALSE
4.New service development is typically a linear process.
A. TRUE
B. FALSE
5.When Wendy's extended its hours of operation on Friday and Saturday nights to provide 24-hour fast-food service, it was an example of a service development growth strategy.
A. TRUE
B. FALSE
6.Service providers need some formal mechanism to ensure ongoing idea generation.
A. TRUE
B. FALSE