As a result of the analysis, students should be able to clearly identify the focus of their project: one marketing problem OR opportunity that the selected organization is facing. Specifically, this analysis should cover the following information:
- Identify one marketing problem OR opportunity the organization is facing as the focus of their project;
- Justify why you choose the problem/opportunity;
♣ Understand why the problem occurred; or
♣ Understand the pros and cons of an opportunity.
Expectations:
• This analysis should be developed based on relevant conceptual frameworks learned in class;
• In conducting this analysis, students are required to utilize industry-based resources (e.g., tourism bureau, government websites, quality statistical information, organizational information) and provide data or evidence in support of their arguments;
• The submitted work should be professionally prepared with necessary tables, figures and appendices, the reference/citation style should follow APA format.
The report needs to have three parts:
The first part: why choose this opportunity, how much of its market ratio/size, whether it can be a good opportunity?
the second part:constraint/resources
The third part: why the market chooseRitz-Carlton , where is Ritz-Carlton advantage?
Using your own perspective, you represent the Ritz-Carlton Hotel
Research Source Official data:
Brand USA 2017
Deloitte Outlook
EY Global Hospitality Insights
ITA Market Report
ITB World Travel Trends Report
PHLCVB 2016 Annual Report
USTA - Overview
USTA - Trends Index
USTA - Travel Answer Sheet
World Travel & Tourism Council 2017 Global Summary
World Travel & Tourism Council 2017 US Summary