Question: Experts predict the future of B2C e-commerce to be very rosy indeed, with exponential increases in Internet sales of some product categories within the next few years. What effect do you think the growth of e-retailing will have on traditional retailing? In what ways will this be good for consumers, and in what ways will it not be so good?
With digital and mobile spending on the rise, the future of traditional media (TV, radio, magazines, and newspapers) will certainly be different. What are some ways you think online marketing communications and traditional mass communication will change? What can traditional media vehicles do to create an advantage over digital and mobile communication for advertisers?