Question: 1) Consider the companies Barry Callebut, Cargill, Mondelez, and Hershey.
1. With a focus on one of these companies identify the marketing mix of this organisation.
2. Consider the product, promotion, distribution and pricing strategy of this organisation.
3. Using a SWOT analysis, position your chosen organisation against the three other competitors listed above.
1. Ensure your SWOT analysis is carefully explained.
4. Identify, with reference to at least 20 academic journal articles the sustainable marketing principles your chosen organisation is following.
5. Argue whether this strategy is successful or could be improved by following other principles.