Question: 1. Describe the concept of benchmarking. Provide an example of how a restaurant you are familiar with could use benchmarking to improve its performance.
2. What is a benchmark firm? Why is it good practice for a benchmark firm to open its doors and allow others to view its operations and tour its facilities?
3. What are the pros and cons of becoming a benchmark firm? If you were the manager of a highly successful company, would you want other companies benchmarking against your firm? Why or why not?