Why would a more accurate headline draw less interest


Problem

I. Find one famous psychologist under each of the following approaches: behavioural, psychoanalytic, cognitive, and humanistic.

II. Next, write a short biography of each psychologist and a summary of their major contributions to psychology.

III. Which of the research methods discussed would be best suited to study the impact of diet and exercise on the prevalence of a disease such as diabetes? Why?

IV. Recently a study was published in the journal, Nutrition and Cancer, which established a negative correlation between coffee consumption and breast cancer. Specifically, it was found that women consuming more than 5 cups of coffee a day were less likely to develop breast cancer than women who never consumed coffee (Lowcock, Cotterchio, Anderson, Boucher, & El-Sohemy, 2013). Imagine you see a newspaper story about this research that says, "Coffee Protects Against Cancer." Why is this headline misleading and why would a more accurate headline draw less interest?

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