1. Why would a customer want evidence that a supplier's manufacturing process is in control and is capable? How can an exporter gain a competitive advantage with quality-control tools?
2. What are some of the dangers and pitfalls of relying too much on social media?
3. Research the websites of two competitors and assess the effectiveness of their online presence. Identify specific areas where those websites are superior to yours whether in form or function. Also identify areas where your own website is superior.