Discussion Post: Integrated Marketing Channel
Suppose you are the supply chain manager for your favorite candy bar brand. Apply the concepts in Chapter 17 of the Kotler (2016) text, to describe an integrated marketing channel to efficiently connect with your customers.
When you reply to your classmates' posts, respectfully agree/disagree to the post and explain why, while offering an opinion with an example to support it.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citatios.