Problem
Case Study: Marketing Excellence Case about Zara
Read the Marketing Excellence case about Zara at the end of Chapter 18 of the Kotler (2016) text. Respond to the following questions in a cohesive 500 - 750 word essay:
• How has Zara designed their channel system to respond to consumer demand in the marketplace?
• As a supply chain manager for Zara, what changes would you recommend to improve the efficiency of their logistics processes? ("I wouldn't change anything" is not a suitable response)
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.