Assignment: Marketing Analytics
Research suggests that:
• Nearly 50% of marketers think data is their company's most underutilized asset (Teradata's Data-Driven Marketing Survey)
• 78% of the marketers feel intense pressure to become more data driven.
• 68% of senior marketing executives do not use data to make every day business decisions (Bi-annual survey from Deloitte, Duke University and the AMA)
In light of above findings, answer to the following questions in greater detail.
i. Why is understanding marketing analytics critical for marketing executives? And for an organization?
ii. Discuss the current trends, issues and challenges to the use of marketing analytics.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.