Assignment: Strategic Marketing Plan
Length: 13 to 15 slides.
In this assignment, you will develop a strategic marketing plan based on a small health care organization or a specific service or product for a larger health care organization within 100 miles of your home. Your strategic marketing plan will include a summary of your digital marketing strategy. By now, you should be able complete and refine all the slides required for this assignment.
Requirements
Your marketing plan should include the following slides and information. (This list aligns with the PowerPoint template.)
o Cover slide.
o Provider Name - Executive Summary.
o Organization/Product/Service.
o Organizational Mission and Vision.
o Features and Benefits of Product/Service.
o SWOT of (Your Provider).
o Product Differentiation.
o Marketing Approach (2-3 slides).
o Marketing Budget and Pricing.
o Product/Service Distribution.
o Performance or Effectiveness of Plan.
o Organizational Impact.
o Sources slide.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.