Assignment: Portfolio Articles Analysis
For this assessment, each student will choose any TWO of the four articles provided below and write a reflective analysis. This is an individual assessment with a maximum word limit of 600 words for each article analysis (1,200 words in total for both articles excluding references).
In analysing the two chosen articles, the emphasis is on identifying the marketing implications of the events or issues described in the selected articles. For each of the two selected articles, students are to prepare a write-up (in a single .doc or .docx format) answering the following question:
What are the implications of the events/incidents/issues in the articles from a marketing perspective and how will these impact (positively or negatively) relevant stakeholders?
The write-up for each article should be presented in the following format:
1. Concise summary of the key issues illustrated in the article.
2. Explanation of why the issues illustrated in the articles are important.
3. Discussion of implications of these issues from a marketing perspective.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.