Assignment: Principles of Sales and Marketing
Consumer Self-Reflection
Project Description:
You can learn about the consumer buying process by examining your own behavior. Select a recent purchase that was significant to you and describe both your thoughts and actions as you went through each step of the decision making process. Write at least 2-3 sentences answering each of the following questions:
1) What was the purpose of your purchase?
2) What information did you gather before your purchase?
3) What criteria did you use to judge the alternatives?
4) How did you evaluate the alternatives?
5) Why did you select the product that you bought?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.