Assignment
Find a TV commercial, print advertisement, or online ‘story' or article for any brand which features a spokesperson with which the brand is no longer associated. Use the concepts and terminology in your textbook to explain why the brand no longer uses that spokesperson; (or why they re-hired the spokesperson after once having fired them).
NOTE: By spokesperson I mean someone who appears in their advertising NOT an administrative individual who 'speaks' to the press during news conferences.
ADDITIONAL NOTES:
You may not use Jared/Subway as an example...
For some reason I cannot figure out, historically it is with this assignment that many students fail to incorporate the relevant textbook terms correctly...so make sure you know exactly what they mean...
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.