What does the term FOCVS stands for in its application to branding? Why should this concept be something considered as an entity "frames" and/or "reframes" its brand? Finally, give one example of each component of FOCVS and justify why the example fits (do not use examples given to you on the handout shared in class)? Examples should a sentence or two in support to justify your claim but should not need to exceed a paragraph or so in length.