Assignment
Respond to the following questions:
1. You have just been hired by a car and home insurance agency and learned they do not have a CRM program. Why should the agency have a CRM program, and what CRM efforts would you recommend?
2. Why is it important for marketers to understand the product life cycle? Explain.
3. Why is it important for marketers to pay special attention to providing excellent customer service? Explain.
4. Name three ways in which a firm can evaluate service quality. Write a short sentence in which you prove an example of each.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.