Discussion
Respond to the following questions:
1. Choose a specific fast-food restaurant you are familiar with (in a particular location). Describe the company's target market, and explain how its marketing mix is designed to appeal to this target market.
2. How do you create and use a perceptual map? What positioning criteria might car manufacturers use in creating a perceptual map?
3. Marketers often have huge amounts of information about their customers. What ethical issues should marketers include in their decisions regarding how to use customer information?
4. Define both qualitative and quantitative research. Provide two examples of each.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.