Why should success of a social media presence be measured, Marketing Management

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Why should success of a social media presence be measured

Discussion:

How should success of a social media presence be measured?

How might social media use present ethical problems for Payless Shoesource?

What is one way that demographics, global presence, or diversity might impact Payless shoesource choices about social media use?

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Marketing Management: Why should success of a social media presence be measured

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Marketing Management: Why should success of a social media presence be measured

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