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Why is the swot matrix a useful tool in strategy formulation

Question: Why is the SWOT matrix a useful tool in strategy formulation? Would it not be better for a firm to simply concentrate on enhancing its strengths and minimizing its weaknesses? Alternatively, would it not be better for a firm to avoid the SWOT approach altogether and remain flexible? Explain.

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Other Management: Why is the swot matrix a useful tool in strategy formulation

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