Task:
Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the healthcare organization in your marketing plan. In your paper, incorporate a minimum of 3 references in addition to the textbook.
The SWOT analysis should include the following four components:
Strengths -- An organization's resources and capabilities that can be used as a basis for developing a competitive advantage.
Weaknesses -- Internal attributes that the organization might struggle. The absence of certain strengths may be viewed as weaknesses.
Opportunities -- External conditions that may reveal certain new opportunities on profit and growth.
Threats -- Factors or changes in the external environment that may present threats to the organization