Why is the design the best and most effective approach, Marketing Management

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Why is the design the best and most effective approach

Problem

Should a dissertation on student engagement be qualitative or quantitative paradigm? Why? Within that paradigm, what specific design should be used to conduct the research? Why is this design the best and most effective approach to answering your research questions? Cite seminal research to support your design.

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Marketing Management: Why is the design the best and most effective approach

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