Why is not it always in a retailers best interests
Problem
Cooperative (co-op) advertising is a good way for a retailer to extend an advertising budget. Why isn't it always in a retailer's best interests to rely extensively on co-op advertising?
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Why isn't it always in a retailer's best interests to rely extensively on co-op advertising?
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Create bullet-point lists that indicate the benefits of each. Summary of what creates value and or what does not create value for each program.
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