Case Study- Google, Apple, and Facebook Battle for Your Internet Experience
Case study Questions:
Compare the business models and core competencies of Google, Apple, and Facebook.
Why is mobile computing so important to these three firms? Evaluate the mobile strategies of each firm.
What is the significance of search to the success or failure of mobile computing? How have Apple and Facebook attempted to compete with Google? Will their strategies succeed?
Which company and business model do you think is most likely to dominate the Internet and why?
What difference would it make to a business or to an individual consumer if Apple, Google, or Facebook dominated the Internet experience? Explain your answer.