Solved: Why is it important to maintain a customer relationship, Marketing Management

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Why is it important to maintain a customer relationship

Why is it important to maintain a Customer Relationship instead of constantly seeking new customers?

First, you learn more from your existing customers because they know you and you know them.

Second, it costs on average 5 times more to get a new customer than to keep the ones you have.

Please see https://www.invespcro.com/blog/customer-acquisition-retention/ and comment

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Marketing Management: Why is it important to maintain a customer relationship

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