Problem
1. Why is it important to include the financial ratios (liquidity, efficiency, etc) in a business plan? What insights can be gained? Which ratios will you include in your project? (300 words)
2. Why it is important to study the internal resources, capabilities and activities of firms? What insights can be gained? (400 words)
3. Why is it important to include the projected financial statements (income statement, balance sheet, statement of cashflows) in a business plan? What insights can be gained? (300 words)
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.