Strategic Management Assignment: Case Study Report
Length: 2000 words, +/- 10%.
Learning Outcomes
a) Describe and evaluate the objectives, aims and the primary aspects of a strategic plan whilst taking into account the vision and mission of the organisation.
b) Discuss and evaluate the processes and forces that influence the strategic decision-making process in relation to business strategy.
c) Explain the significance of strategy as a means of identifying and realising opportunities for growth.
d) Analyse the managerial, planning and procedural tasks associated with implementing and executing organisational strategies and identify the key risks associated with this process.
e) Prepare and justify a strategic plan.
f) Demonstrate an ability to think strategically about an organisation, its position in the marketplace and how it can gain a sustainable competitive advantage.
Context:
You are a strategic analyst for a management consulting firm that specialises in the analysis of Australian organisations. Your task is to write a report based on a case study of an Australian corporation. You are to use the framework models of strategic management, in order to evaluate the environment the organisation operates within and its mission goals and strategic choices. Additionally, you will provide some recommendations that both support and critique the strategic direction the organisation has chosen to pursue.
Telstra
Over the past few years, Telstra, Australia's largest provider of telecommunications services, has faced increasing competition from domestic and overseas providers. Rapid changes in technology, consumer behaviour, and the introduction of the NBN (National Broadband Network) have become a catalyst for the organisation to change its approach to both customer service and product innovation. Pressure to deliver returns to shareholders are ever-increasing; formulating and delivering a successful strategy is critical. More information on Telstra may be found at:
- Annual report:
- General company information:
- Strategy:
A suggested structure for your report is as follows:
Executive Summary (150 words)
Table of contents (not included in word count)
Introduction (100 words)
Evaluating the organisation's environment (550 words)
External - use Porter and the most relevant 2 elements of PESTEL, (not required to use each one).
Internal - use core competencies and value chain analysis.
Analysis of competitive advantage (200 words)
a. Discuss competitive rivalry
4. Strategy formulation and choice (550 words)
a. Vision
b. Goals
c. Initiatives - cost leadership vs differentiation
5. Recommendations and conclusions (450 words - write this section in ‘first' person)
a. With rationale for support of strategy
b. With rationale for critique of strategy
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Assignment-Brief.rar