1. Why is it important to have a marketing plan? describe each element of a marketing plan.
2. What are the benefits of performance management
3. As a CEO, you may not be directly responsible for the inner workings of your company’s supply chain, but your supply chain is a huge contributor to the safe and timely delivery of your goods to customers—which means it’s critical to your financial success.
If you were a CEO, name two key questions you would ask regarding your supply chain? Explain.